Social media is such a pervasive fixture of modern society. You may love it, you may hate it, you may think it’s a waste of time…but there it is. Seemingly not concerned with peoples’ varying and ever-changing opinions of it, it remains, stronger than ever. Today we interview a social media manger for a major fitness brand, Beach Body. Jake will tell us about the ins and outs of trying to manage something as amorphous and massive as social media, and he’ll make us all feel a bit better about the social media hustle.
3:00 - What a social media manger is and why companies have them.
5:00 - The evolution of social media for business.
6:00 - Jake’s background and the background most people have that go into this.
8:45 - The factors Jake looks at when hiring people.
11:00 - Curating your feed.
12:55 - The various things Jake does.
17:00 - Metrics and reporting.
21:00 - Paying to get posts in front of people.
24:00 - Worrying about the haters.
32:45 - How often should we be posting?
38:15 - Encouraging people that aren’t really into social media.
42:00 - Connecting to your passion.
44:00 - The biggest mistakes brands are making with their social media.
45:30 - Brands and campaigns that Jake admires.
49:30 - Advice
Links provided by Jake:
THIS EPISODE WAS MADE WITH THE SUPPORT OF
Michelle & Jim Wortner