They say a picture is worth a thousand words. You know what’s really worth a lot? Both. Science tells us that if we both see and hear a concept our retention and comprehension go through the roof. It was this fact that today’s guest, William Warren, unknowingly channeled when he sketched concepts out during meetings at his former company. His drawings were so great that he became known for them in the office, and ultimately left to start a company dedicated to them and the art of visual communication.
2:00 - What is The Sketch Effect.
3:45 - How Will came up with the idea for The Sketch Effect.
5:30 - Data on the benefits of having visual information
9:00 - Knowing what information do draw during a live sketch.
12:00 - Sketching examples.
14:30 - The fun of learning.
18:00 - Preventing the sketches from getting too cluttered, and making it easy to follow.
24:00 - Growing the company and getting massive clients on board.
34:30 - Finding artists that can do this work.
35:00 - Mistakes in the early days of the company.
37:15 - Advice for someone wanting to start a B2B company.