Have you ever wondered about how that pair of shoes you’ve been wanting shows up in an ad for you online? Just how much data is being collected on you and how is it being used for marketing? Enter the world of programmatic advertising. Chris Cox will tell us all about the present and future of the marketing and advertising world.
1:45 - What is programmatic advertising.
2:00 - The old days of advertising vs. modern advertising online.
9:00 - How programmatic is changing ad agencies.
10:15 - Computers talking to computers.
13:00 - Getting specific with targeting.
19:40 - Trying to get ads that are more relevant.
21:15 - The players involved.
22:45 - The data being collected on us.
26:30 - Determining peoples next behaviors based on past data.
41:00 - Success in programmatic advertising compared to traditional advertising.
50:00 - Conversion of customers.
53:00 - Causation vs correlation.
58:30 - Drawbacks to programmatic advertising.
1:05:45 - Advice for getting into the biz.
THIS EPISODE WAS MADE WITH THE SUPPORT OF
Michelle & Jim Wortner