I know I know. I’ve started several of these out by saying something like “fill-in-the-blank, isn’t it great” or “fill-in-the-blank, is there anything more loved”. But please, bare with with me one more time. Today, finally, we have an episode dedicated to the topic of boobs. If there is anything more loved than boobs…I’m not too sure what it is. Women love em’, men love em’, babies LOVE em’. They’re a real catch all. A great reminder to not see ourselves as so separate and divided all the time, and that at the end of the day we really are all one. One great big boob-loving family. In the interview I speak with Elyse Kaye who developed a sports bra specifically for the underserved and growing demographic of well-endowed women.
4:00 - The inspiration for Bloom Bras.
6:00 - The need for a product like this.
13:30 - The design of the bra.
19:30 - Questions from Blake’s sister: Does it keep the breasts stationary? Can it be worn all day?
24:30 - Making changes to the design of the bra.
27:45 - Deciding on price point.
33:10 - How long should a bra like this last?
38:30 - The success of the kickstarter campaign.
41:30 - Boobs…so hot right now.
42:45 - What happens next?
45:30 - Advice.
THIS EPISODE WAS MADE WITH THE SUPPORT OF
Michelle & Jim Wortner