Independent Bra Designer (with Elyse Kaye)

One out of five women don’t work out because they experience pain associated with their breasts. That is a staggering statistic especially considering the rate of obesity in the United States.

I know I know.  I’ve started several of these out by saying something like “fill-in-the-blank, isn’t it great” or “fill-in-the-blank, is there anything more loved”.  But please, bare with with me one more time.  Today, finally, we have an episode dedicated to the topic of boobs.  If there is anything more loved than boobs…I’m not too sure what it is.  Women love em’, men love em’, babies LOVE em’.  They’re a real catch all.  A great reminder to not see ourselves as so separate and divided all the time, and that at the end of the day we really are all one.  One great big boob-loving family.  In the interview I speak with Elyse Kaye who developed a sports bra specifically for the underserved and growing demographic of well-endowed women. 

Who doesn’t love boobs?!
The average bra size in the U.S. has risen from a 34 B 20 years ago to a 34 DD in 2013…all of the major athletic companies have come out and said that they are going to focus in on the traditional A through D cups, which means to me that there is this huge untapped market. I am a part of that market so I sympathize, I empathize, and I want to take this market and embrace it.

Interview Contents

4:00 - The inspiration for Bloom Bras.
6:00 - The need for a product like this.
13:30 - The design of the bra.
19:30 - Questions from Blake’s sister: Does it keep the breasts stationary?  Can it be worn all day?  
24:30 - Making changes to the design of the bra.
27:45 - Deciding on price point.
33:10 - How long should a bra like this last?
38:30 - The success of the kickstarter campaign.
41:30 - Boobs…so hot right now.
42:45 - What happens next?
45:30 - Advice.

Links

Bloom Bras

Bloom Bras Kickstarter

THIS EPISODE WAS MADE WITH THE SUPPORT OF

Roxanna

Michelle & Jim Wortner

Janelle Swanson

Jimmy Seymour

SUPPORT EPISODES LIKE THIS BEING MADE

Blake Fletcher

San Francisco, CA

Livin it up!