When most of us are in school we don’t know exactly what we want to be when we grow up. Yet, we know that we’re going to work for someone. We put a lot of effort into learning as much as possible, grooming ourselves to be good employees for our future employers. Then, we go through the rigors of career fairs, mock interviews, and finally the real thing. Somehow, it never occurs to us, most of us, that we could spend this time and effort trying to find a way to work for ourselves. Trying to do our own thing. Today’s guests had this epiphany during their senior year of college in the midst of their own get-a-job hunt. At the end of the year they were both offered jobs, which they later rethought and rejected, due to a budding fashion accessory company they launched. A year later and they’re doing just fine having never worked a day for anyone but themselves.
4:00 - The idea behind Truwood.
5:00 - No wanting to work a traditional 9-5.
10:00 - Finding a product that they wanted to make.
11:00 - Getting a prototype made.
14:30 - Working with suppliers and finding a good supplier.
19:00 - Negotiation.
20:30 - The grant they received to help launch their business.
23:00 - Launch week.
26:30 - Things that needed to be fixed an revisited their first weeks in.
30:30 - Marketing. What worked and what didn’t.
39:00 - Ibs and Bish’s goal of planting 1 million trees by 2018.
43:30 - The one thing they think they really got right.
48:45 - Advice. One thing they wish they could do differently.
THIS EPISODE WAS MADE WITH THE SUPPORT OF
Michelle & Jim Wortner