Have you ever had the dream that you invented the next big thing? That you made the next ‘must have’ product that people all over the world wanted. That you were finally the person that made something that made everyone say “Why didn’t I think of that?!” Today’s guest, Brett Miller, is one of those people. About a year and a half ago he created Brik Book, and after being featured in everything from Gizmodo to Oprah magazine, he is now in the middle of living that dream. Brett will tell us all about Brik Book’s launch and the lessons he has learned on the road to success.
3:45 - The inspiration for Brik Book.
5:30 - How to make prototype?
7:30 - Getting press for the kickstarter.
9:30 - The benefits of kickstarter.
11:30 - The goals for kickstarter.
13:00 - Making the product.
16:00 - Networking.
18:50 - The biggest pre-launch lesson that Brett learned.
21:00 - Deciding on price.
22:30 - Having an easy work relationship.
24:30 - Hiccups and hurdles.
29:30 - Lego.
34:00 - Getting featured in O magazine.
38:20 - Kickstarter the second time around.
43:15 - The best thing about this whole experience.
THIS EPISODE WAS MADE WITH THE SUPPORT OF
Michelle & Jim Wortner